Could your family give up consuming sugary drinks for 21 days? That’s the challenge from Knowsley’s latest health campaign GULP – give up loving pop.
Anyone who lives or works in the borough is being encouraged to sign up and reduce their consumption of sugary drinks by switching to healthier alternatives such as water or low fat milk. The challenge starts on Monday 8 May for 21 days.
Once signed up you’ll be encouraged to continue to ‘Give up Loving Pop’ via weekly emails and you can also follow the campaign on social media.
Anyone who registers and completes the challenge will be entered into a prize draw for a family ticket for the Christmas Panto, Beauty and the Beast, at the Knowsley Leisure and Culture Park.
How much is too much?
Children and young people are consuming more than three times as much sugar as the maximum recommended daily intake, most of which comes from sugary drinks.
A can of cola can contain nine cubes of sugar which is well above the recommended daily maximum sugar intake for children as well as adults.
A can of Red Bull contains seven cubes of sugar which is the maximum recommended daily amount for over 11’s (including adults).
While a can of Rockstar Punched Energy can contain up to 20 teaspoons of sugar, which is almost three times the recommended daily maximum amount for over 11’s (including adults).
Excess sugar consumption can lead to a whole host of health issues, from tooth decay, to obesity, heart disease and type two diabetes. It has also been linked to certain cancers.
Matthew Ashton, Knowsley Director of Public Health, said:
I think many people are aware we have too much added sugar in our diets, but what most people may not realise is that much of this comes in the form of sugary drinks. Not only is this causing problems in terms of tooth decay and weight gain, but continued over consumption of sugar can lead to a host of health issues including type two diabetes and heart disease.
“I’ve signed up to the challenge and would encourage anyone who lives or works in Knowsley to also register and improve your health by giving up pop for 21 days.