A new campaign raising awareness about the damage sugary drinks are doing to our health has launched in Knowsley.
Aimed at everyone who drinks sugary drinks and particularly children, young people and their families, Give Up Loving Pop –GULP, encourages us all to reduce our consumption of sugary drinks and switch to water or low fat milk.
Did you know?
Children and young people are consuming more than three times as much sugar as the maximum recommended daily intake, most of which comes from sugary drinks.
A can of cola can contain nine cubes of sugar which is well above the recommended daily maximum sugar intake for children as well as adults.
The recommended daily maximum for four to six year olds is no more than five cubes of sugar, for seven to ten year olds no more than six cubes per day and for 11 years and older, including adults, no more than seven cubes.
Sugar can cause a whole host of health issues, from tooth decay, to obesity, heart disease and type two diabetes. Excess sugar intake has also been linked to certain cancers.
Knowsley Council has joined forces with Food Active to run the borough-wide campaign to encourage people to Give Up Loving Pop (GULP).
How you can get involved
Look out for the GULP roadshow touring the borough over the Easter school holidays, raising awareness of the health harms associated with drinking sugary drinks and encouraging residents to sign up to the #GULPChallenge, which starts on 8 May, to Give Up Loving Pop for 21 days.
GULP roadshow dates and locations:
Monday 3 April, Huyton, outside Boots
Thursday 6 April, Kirkby, near the tree sculpture
Tuesday 11 April, Prescot, on the corner of Eccleston Street and Leyland Street
Wednesday 12 April, Stockbridge Village Neighborhood Centre (exact location TBC)
Thursday 13 April, Halewood (exact location TBC)
You can also find GULP in the foyer of Whiston Hospital on Friday 7 April.
Once signed up you’ll be encouraged to continue to ‘Give up Loving Pop’ via weekly emails and social media messages. Anyone who registers and completes the challenge will be entered into a prize draw for a family ticket for the Christmas Panto, Beauty and the Beast, at the Knowsley Leisure and Culture Park.
Over 20 Knowsley schools have registered to take part in the campaign and in the new school term will be delivering PSHE lessons at Key Stage 2 and 3 along with school assemblies suitable for all year groups.
Matthew Ashton, Knowsley and Sefton Director of Public Health, said:
“I think most of us are aware that our children have too much added sugar in their diet, but what you may not realise is that much of this comes in the form of sugary drinks. Not only is this causing problems for children and young people now in terms of tooth decay and weight gain, but continued over-consumption of sugar can lead to problems in later life.
“The GULP campaign will help to inform people about the benefits of switching to water or low fat milk and we hope that the messages will be taken home, to impact on family and friends.”
To sign up for Knowsley’s Giving Up Loving Pop 21-day challenge visit: www.giveuplovingpop.org.uk